FAQ

• What is UGC (User-Generated Content) and why is it important for brands?
  UGC is authentic content created by real customers or creators showcasing your product. It builds trust, boosts engagement, and drives higher conversions compared to traditional ads.
• How does UGC help with marketing?
  UGC performs better because it feels natural and relatable. Brands use it for social media posts, paid ads, and websites to improve click-through rates and sales.
• Is UGC different from influencer marketing?
  Yes. Influencer marketing leverages a creator's following, while UGC focuses on the content itself. Brands can use UGC across platforms even without the creator posting it.
• Can UGC improve my brand's SEO ranking?
  Absolutely. Search engines love authentic, fresh content. UGC like product reviews, testimonials, and social media videos increase keyword relevance, dwell time, and trust signals.
• What types of UGC content work best?
  Short-form videos, unboxing clips, testimonials, product demos, lifestyle shots, and reviews. These formats not only engage audiences but also rank better on search and social.
• How can my brand start using UGC?
  Work with an agency like Influenzé that connects you with the right creators, develops strong hooks, and delivers ad-ready UGC tailored to your brand's goals.